Oct 24, 2024

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Why are there a millions of underfit CRMs or ERPs?

There are millions of underfit CRMs (Customer Relationship Management) and ERPs (Enterprise Resource Planning) because these systems often fail to meet the unique and evolving needs of the businesses they serve. Some of the key reasons are:

  1. One-size-fits-all solutions: Many CRM and ERP systems are built as generic solutions intended to cover a wide variety of industries and use cases. While they may offer core functionalities, they often lack the flexibility to address specific business processes, leading to gaps in the fit between the software and the actual needs of the business.
  2. Complex and rigid customization: Customizing CRMs or ERPs can be time-consuming and costly. Many businesses either can’t afford the level of customization required or don’t have the in-house expertise to tailor the system to their exact needs, resulting in suboptimal implementations.
  3. Vendor limitations: Some software vendors prioritize features and updates based on a large customer base or market trends, which may not align with the specific needs of all users. Small or niche businesses often end up with a system that is either bloated with unnecessary features or lacks critical capabilities.
  4. Poor implementation: Many CRM and ERP failures stem from poorly managed implementation processes. If the business requirements aren’t thoroughly mapped out or the system isn't set up properly, the software may underperform or be misaligned with business goals, leading to frustration.
  5. Evolving business needs: As businesses grow or shift, their processes and requirements change. Many CRMs and ERPs are not built to scale or adapt easily to these changes, leading to underperformance over time.
  6. User adoption challenges: CRMs and ERPs are often underutilized because they are not user-friendly or require significant training. Employees may resist adopting the system or fail to use it effectively, which further reduces the value it can provide.
  7. Inadequate focus on specific industry needs: Generic platforms can struggle to capture the nuances of specific industries, such as healthcare, manufacturing, or finance. This results in a gap between the platform’s capabilities and the precise needs of companies within those sectors.


Many companies opt for a CRM or ERP due to market popularity or price without fully considering the long-term fit and adaptability to their own business processes. FastBuilder.AI's approach, which focuses on instant software development based on tailored product stories, could address many of these issues by aligning the system more closely with the business's needs from the outset.


Finding the right CRM or ERP that fits your business like a perfect shoe requires a thoughtful, structured approach. Here’s a step-by-step guide to ensure you select a system that aligns with your unique needs:

1. Define Your Business Requirements

  • Process mapping: Begin by thoroughly understanding your business processes, workflows, and pain points. Identify the essential functions your CRM or ERP must support—such as sales tracking, inventory management, or financial reporting.
  • Customization needs: Evaluate which parts of your process are unique to your business and may require custom features or workflows that aren’t typically found in out-of-the-box solutions.
  • Scalability: Consider how your business might grow in the future. The system should be able to scale and adapt to your changing needs, especially if you anticipate adding more users, expanding to new markets, or increasing operational complexity.

2. Involve Key Stakeholders

  • Gather input from all departments: CRM and ERP systems typically affect multiple areas like sales, marketing, finance, HR, and operations. Make sure you involve representatives from each team in the selection process to identify their specific needs.
  • User experience matters: Gather feedback on ease of use and workflow alignment from potential users. An easy-to-use system leads to better adoption and reduces training time.

3. Prioritize Customizability and Flexibility

  • Tailored functionality: Look for systems that allow easy customization or low-code/no-code options. FastBuilder.AI's approach of turning product stories into software fits this need, as it focuses on creating software tailored specifically to your business, cutting down unnecessary features.
  • Modular design: Choose a solution that is modular so you can start with the most critical features and add more over time as needed, ensuring a better fit as your business evolves.

4. Evaluate Vendor and Industry Experience

  • Industry fit: Some CRM and ERP systems are designed for specific industries like manufacturing, retail, or healthcare. Choosing software tailored to your industry can eliminate the need for extensive customization.
  • Vendor track record: Investigate the vendor’s experience with companies of your size and industry. A vendor with experience in your field is more likely to understand your challenges and provide relevant solutions.

5. Check Integration Capabilities

  • Seamless integration: Your CRM or ERP should integrate easily with your existing software stack (e.g., accounting systems, communication tools, or e-commerce platforms). This ensures data flows smoothly between systems without manual input, reducing errors and saving time.
  • API and open systems: Ensure the system supports APIs or has connectors to third-party tools that your business relies on. Flexibility in integrating with external services allows the CRM or ERP to evolve as your business and technology stack grows.

6. Test the System with Real Use Cases

  • Trial runs or pilots: Ask for a free trial or pilot version of the system, where you can test your actual workflows. This will give you a feel for how the system performs in real-world scenarios.
  • Custom demo: Request a demo based on your business processes. Vendors often provide standard demos, but seeing your data and workflows in action is key to evaluating the fit.

7. Evaluate Total Cost of Ownership (TCO)

  • Upfront and hidden costs: Consider not only the purchase price but also the long-term costs, such as training, maintenance, upgrades, and potential customization fees. Understand the cost structure, including subscription fees, licensing, and any additional services required.
  • Long-term value: A lower-cost solution may seem attractive upfront but could become expensive over time if it requires constant adjustments or fails to deliver the required functionality.

8. Check Vendor Support and Training

  • Reliable support: Ensure the vendor offers adequate support, including onboarding, training, and ongoing customer service. Having access to fast, reliable support ensures issues are resolved quickly.
  • User training and resources: Look for systems that provide a range of training materials, such as documentation, video tutorials, or online courses. A well-supported user base often leads to higher system adoption rates.

9. Ensure Strong Data Security and Compliance

  • Compliance with regulations: Make sure the CRM or ERP complies with industry standards and regulations like GDPR, HIPAA, or ISO, depending on your industry. Security features such as encryption, access controls, and regular audits are critical to protect sensitive business data.
  • Data ownership: Clarify who owns your data and how easily you can export it if you decide to change systems in the future.

10. Future-Proof the System

  • Vendor roadmap: Investigate the vendor’s future plans. A system that’s actively developed, with a clear innovation roadmap, ensures your software will evolve alongside industry trends and technological advancements.
  • AI and automation: Consider systems that incorporate AI, machine learning, or automation to optimize tasks like data entry, reporting, and customer service, which can boost productivity and reduce human error.


The Role of FastBuilder.AI

FastBuilder.AI’s story-to-software approach could be particularly useful in this context, as it enables businesses to create a CRM or ERP tailored specifically to their needs from the ground up, avoiding many of the pitfalls associated with underfitting systems. This could be ideal for businesses seeking a more adaptive, story-driven software creation process that precisely fits their workflows and processes, like a custom-built shoe.

By approaching your CRM or ERP selection in this way, you'll be more likely to find a solution that fits your business perfectly, just like a custom-tailored pair of shoes!

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